How Can SEO Efforts Increase Organic Traffic? A Case Study Based on the Metallurgical Industry

Much like many other stories, our client, Metikam, at the start of our collaboration, was already characterized by years of experience in the metallurgical industry and an extensive, appealing range of services. It might seem like they had everything needed to succeed. However, their online visibility was so limited that it effectively hampered the rapid growth they were prepared for. What can be done? A lot! Dive into this case study for the answer.

About the Client: Metikam

Metikam is undoubtedly an ambitious company, aiming to dominate the niche of customers seeking services in laser cutting, waterjet cutting, plasma cutting, welding, and metal processing. Their edge doesn't just come from their vast experience in the industry but also from a broad spectrum of modern solutions, collaborations with global leaders, and a state-of-the-art CNC machinery park.

The Challenge We Faced

In January 2021, Metikam approached us with a common issue of extremely limited organic visibility, which brutally translated to low website traffic. At that point, the numbers indicated a mere 100 to 200 organic sessions per month.
Did we mention how niche our client's industry is? While being niche usually carries positive implications, in the realm of SEO, it might limit the outcomes. Nevertheless, our goal was to highlight the client against competitors and solidify their position as a top expert in the industry. The expected result was increased organic traffic.

Our Approach

For this client, our strategy encompassed comprehensive and multifaceted actions:

1. SEO Audit - Understanding the client's current situation is always the initial step. We thoroughly assessed their existing website.
2. Implementing Audit Recommendations - Before delving into actual work, we ensured that the client's site was optimized, and all audit suggestions were implemented.
3. Website Structure Expansion - We created local subpages for every service offered by Metikam for each of the nine major cities in Lower Silesia where Metikam operates.
4. Backlinking - We collaborated with platforms contextually related to the client's industry and built a vast backlink base from high-quality publications within those platforms.
5. Consistent Content Marketing - Our content marketing strategy for Metikam also included crafting an industry guide on their website. Over a two-year collaboration, we published 40 articles optimized for high-impact keywords frequently searched by users.

The Results

To our and the client's delight, after 2.5 years of partnership, we achieved a significant boost in visibility:

• Top 3 Google search results — saw an increase of 1933%
• Top 10 Google search results — witnessed a rise of 1492%
• Top 50 Google search results — reported an enhancement of 463%
• The backlink profile for Metikam's website consistently grew over two years. All these efforts contributed to our primary goal of boosting organic traffic.

After 2.5 years of SEO initiatives, we recorded a 614% surge in sessions from organic traffic, far exceeding the client's expectations.

Conclusion

Even the most niche and specialized industries can utilize tools like content marketing and SEO to grow their business. Over two years, we assisted Metikam in becoming an industry-leading expert in metallurgy and significantly enhanced their organic traffic, which undoubtedly leads to business success.

Experiencing low traffic on your website? Schedule a meeting with us, and we'll tailor a strategy specifically for your business needs.