We leave our footprints for the others

Software and e-commerce freak. New technology enthusiast. Fan of Marvel comics and Star Wars saga.

Paweł Ławniczak

## 1. Tests, tests, and tests again.
**Testing on the most popular devices and browsers is your absolute must-do!** And not just once, but every time you make significant changes. **Don't forget about mobile devices.** Nowadays, most traffic is generated from them, and today's users can quickly lose patience.

## 2. Check for updates.
Are you using open-source software like WordPress? There's a good chance you're also using external plugins. **Don't forget to check for updates and make sure you're using the latest version.** This is often an overlooked step, but take our word for it, updates occur frequently. They may even occur multiple times during the website creation process. So keep your finger on the pulse!

## 3. Tame your CMS
Time to make friends with your CMS. Understanding is the key to a long-lasting and beautiful friendship here. Have you ever heard the saying that control is the highest form of trust? We don't know about human relationships, but when it comes to your friendship with the CMS - we're all for it! **Regularly check and make sure that you can optimally manage content**, and you'll gain many benefits, including streamlining your workflow and enabling bulk actions!

## 4. Safety first!
If your password is a jumble of words and two numbers, we have important news... it's time to change it! **Secure passwords are a necessity if you don't want to say goodbye to your virtual achievements too soon.** The login address also matters, especially if your website uses open-source CMS like WordPress. And most importantly, treat access to the site as highly confidential information - don't share it with random people.

![beautiful-young-woman-home-office-working-from-home-teleworking-concept (1).jpg](/uploads/beautiful_young_woman_home_office_working_from_home_teleworking_concept_1_72d8c21aa0.jpg)

## 5. Never again "our server crashed on product launch day."
**Is your server properly configured and matched?** Consider the project's purpose, security needs, and expected traffic on the site. There's nothing worse than the site shutting down during the peak of a promotional campaign for a new product...

## 6. Don't make contact difficult.
Your website is ready, and every part of it encourages conversation. But what if this is where the problems start? You'll likely lose a potential customer. Check the proper functioning of contact forms and ensure that emails aren't ending up in spam. **Also, take care of reCAPTCHAs to protect against spam and have an up-to-date SSL certificate to ensure the security of transmitted data.**

## 7. Join CloudFlare.
CloudFlare is a free tool that significantly enhances your site's security. Some of its functions include **protection against DDoS attacks, hiding your server's IP, or CDN, which greatly improves your site's loading speed**. It will only take a moment, and the benefits will last forever. So, get to work: [CloudFlare](https://www.cloudflare.com/)!

## 8. Don't forget about legal requirements.
Before publishing the site, **make sure it complies with GDPR regulations**. It may be helpful to work with a tool ([CookieBot](https://www.cookiebot.com/)). **Running an online store? Don't forget to implement the Omnibus Directive.**

## 9. On your marks, get set, START! How fast is your website?
Today's users aren't patient. Accustomed to consuming short content and instant access to everything, we won't wait for your site to load; we'll quickly flee to the competition. Want to avoid this scenario? **Test your site for loading speed.** We recommend a score of at least 80 for both mobile and desktop devices. Useful tool: [PageSpeed](https://pagespeed.web.dev/).

## 10. Don't move without analytics.
Proper analytics are key! Implementing GTM and GA-4 is essential. **Take care of setting goals and proper conversions on your new site.** GTM will allow you to deploy Meta, Hotjar, or TikTok scripts and pixels. From there, it's a short path to analyzing, drawing conclusions, and making improvements!

## 11. Make friends with SEO.
Valuable content is a vast topic, worthy of a separate post. But let's focus on the technical side for now. SEO (Search Engine Optimization) is your friend when it comes to your site's visibility in Google searches. **Be sure to have a proper site structure, add it to Search Console, use headers, and don't overlook metadata.**

## 12. Destination: 301 redirect map.
Switching from an old site to a new, better one? Congratulations. **Don't forget the potential of a 301 redirect map.** New subpage names don't mean that all links leading to their old versions will stop working—quite the opposite. A redirect map will lead the viewer to the correct place, despite an outdated address. If this step seems unimportant and skippable, we're here to correct that mistake! **Lack of a 301 redirect map may result in a significant drop in Google search results, wasting years of SEO work.** So, set your course for a 301 redirect map and remember to implement it before publishing the new site!

## Whew, that's it!
You've gone through 12 steps to better prepare your new site for publication. We could expand on each of these points for hours—but why? It should be simple and clear. **However, if you feel lost in this programming maze, our team will assist you at every project stage.**

Good luck with your new site!



Are you preparing to publish a new website? Check out 12 things you need to remember.

##What is Google Consent Mode v2 and why is it so important?

Google Consent Mode v2 is an innovative tool that responds to the growing demands for internet users' privacy. It's a technology that allows managing consents for personal data processing by various Google scripts and tags, such as Google Analytics or Google Ads. In practice, this means that businesses can tailor their marketing activities to each user's individual preferences, respecting their decision to grant or refuse consent for data processing.
The significance of Google Consent Mode v2 is enormous. On one hand, it enables companies to conduct effective advertising and analytical activities without violating users' rights. On the other - it gives users more control over how their data are used. In the era of growing consumer awareness and increasingly stringent online privacy regulations (such as GDPR), proper consent management becomes a key element in building trust and customer loyalty. Therefore, Google Consent Mode v2 is not only a technological tool but also a strategic one for every company operating in the digital world.


##Key changes introduced in Google Consent Mode v2

Google Consent Mode v2 is an evolution of the original version of this tool, introducing several key changes. In the first version of Google Consent Mode, the main parameters concerned consent for cookies for advertising purposes (ad_storage) and analytical purposes (analytics_storage). This allowed basic management of users' consents for their data processing by Google scripts.
However, the second version of the tool goes a step further, introducing new parameters and expanding personalization possibilities in the consent granting process. The most important addition is the 'user_decision' parameter, which allows tracking of the user's decision regarding consent for data processing. This enables companies to better understand their customers' behaviors and tailor their marketing activities accordingly.
Another significant improvement is the introduction of two implementation models: Basic and Advanced. The Basic model is based on a simple mechanism of accepting or rejecting all cookies by the user. In contrast, the Advanced model allows more detailed consent management, enabling users to choose which specific types of cookies they want to accept or reject.
These changes make Google Consent Mode v2 an even more flexible and effective consent management tool, adapted to the growing demands of both users and businesses.

##How does Google Consent Mode v2 work?

Google Consent Mode v2 operates on the principle of interactive dialogue with the user, which takes place via a so-called cookie banner. It's in this place where the user makes a decision about what cookies they want to accept.
Upon entering a website using Google Consent Mode v2, the user will see an informational banner about cookies. Within this banner, they can express their consent for data processing by various Google scripts and tags - both for advertising purposes (ad_storage) and analytical purposes (analytics_storage). In the Advanced model, users have the possibility to specify their preferences more precisely by deciding on acceptance or rejection of specific types of cookies.
These decisions are then recorded and stored as parameters in Google Consent Mode v2 tool. Thanks to this, the website "remembers" user's choices and adjusts its actions accordingly - not only during current visit but also during future visits.
All this makes granting consents process simple and transparent for users while being efficient and compliant with applicable privacy regulations for businesses.

##Methodologies for implementing Google Consent Mode v2
Google Consent Mode v2 offers two methodologies for implementation: Basic (basic) model and Advanced (advanced), differing in degree of detail in managing consents. The Basic model is a simpler option where the user has the possibility to accept or reject all cookies at once. This is an ideal solution for services that do not use many Google scripts or tags, as well as for those who want to simplify the consent granting process to a minimum.
On the other hand, the Advanced model allows more precise consent management. Users can decide on acceptance or rejection of specific types of cookies - for example, only those serving advertising or analytical purposes. This model is suitable for services and applications using a wide range of Google tools and for those who want to give their users greater control over processing their data.
The choice between Basic and Advanced models should be dictated by the specifics of a given service or application and its users' needs and expectations. In any case, however, the most important goal is to ensure transparency and compliance of consent granting process with applicable privacy protection regulations.

##Step by step - how to properly implement Google Consent Mode v2?

Implementing Google Consent Mode v2 on a website requires thoughtful approach and consists of several key stages. The first step is choosing an appropriate consent management platform (CMP). This tool will enable configuration and display of cookie banner that will inform users about types of cookies used on site and allow them to make decision about their acceptance.
Next, you need to configure cookie banner so it complies with applicable privacy protection regulations. It's important that banner is visible to users from moment they enter site and clearly communicates purpose of data processing.
The third step is implementing Google Consent Mode v2 code on website or via Google Tag Manager. This code should be added to each page of service where it's going to be used.

The final stage is verifying implementation correctness. This can be done using tools available for developers such as browser developer console or specialized apps for testing code. Thanks to this you can make sure everything works correctly and consents are properly recorded and stored.
Remember that implementing Google Consent Mode v2 process may require support from personal data protection specialists or developers. If in doubt, it's worth consulting with experts from Upbrand who will help you go through configuration of this technology.

Introduction to Google Consent Mode v2: A new era of user consent management

Let's kick things off with the big question: What is WooCommerce? In simple terms, WooCommerce
is a free WordPress plugin that adds e-commerce functionality to your WordPress website. It's like
giving your site superpowers, turning it into a fully functional online store!

![meet wordpress.jpg](/uploads/meet_wordpress_46660043e3.jpg)

But what does WooCommerce do exactly? It allows you to sell products and services directly from
your WordPress site. It's a powerful tool that's widely popular, thanks to its customizability and
flexibility. Whether you're selling physical goods, digital products, or even subscriptions,
WooCommerce has got you covered.

## Getting Started with WooCommerce

Setting up your online store couldn't be easier with WooCommerce. Here's a straightforward guide
on setting it up:

**How to Setup WooCommerce**

1. **Install WordPress**: Before anything else, make sure you have a WordPress website up and
running.
2. **Install the WooCommerce Plugin**: Navigate to the 'Plugins' section in your WordPress
dashboard, search for WooCommerce, and hit install.
3. **Configuration**: After installation, follow the setup wizard to configure basic settings like
currency, payment methods, and shipping options.

**Setting Up WooCommerce on WordPress**

1. **Adding Products**: Head over to the 'Products' tab to add products along with descriptions
and images.
2. **Setting Up Categories**: Organize your products into categories for easier navigation.
3. **Customizing Your Store**: Tailor your store's appearance using the built-in customization
options or additional themes and plugins.

## How to Use WooCommerce

Now that you've set up your store, it's time to make it your own. Here's how you can use
WooCommerce to its full potential within WordPress:

**Using WooCommerce in WordPress**

1. **Managing Orders**: Learn how to manage orders, track shipping, and handle customer queries
from your dashboard.
2. **Marketing Your Store**: Utilize SEO tools and other plugins to market your store and attract
customers.
3. **Payments and Shipping**: Configure various payment gateways and shipping methods to
provide a seamless shopping experience for your customers.

## Applications of WooCommerce

Wondering what WooCommerce is used for? From small startups to well-established brands, many
have harnessed the power of WooCommerce to build their online presence. Here&#39;s a closer look at its
applications:

1. **Physical Products**: Selling tangible goods? WooCommerce helps manage inventory, track
orders, and handle shipping seamlessly.
2. **Digital Products and Services**: For digital products or services, WooCommerce ensures
secure and instant delivery to your customers.
3. **Subscription Services**: Planning to offer subscriptions? Set up recurring payments and
manage subscriptions with ease.

## Conclusion

And there you have it! A whirlwind tour of the world of WooCommerce. As you can see, whether
you're pondering how to use WooCommerce or what it can do for your budding business, the
possibilities are virtually endless.

Feeling the itch to get started? Trust us; the world of e-commerce is ripe with opportunities, and with
WooCommerce, you're setting yourself up for success. And remember, if you hit a bump along the
way, our expert team is here to help you navigate and create the online store of your dreams. So go
on, take the plunge and carve your niche in the online marketplace!